If you are looking at putting up a great podcast show, you have probably already got lots of ideas about the topics you will talk about, the guests, the interviews, and how you will organize the whole production. Also, you will have to look at the music to include special effects and the right graphics for the logo of your program. Plus, you will take time (and probably invest some money) to find the right podcasting platform. But, when you start putting out your very first shows, there is something you should never overlook; how you position on Google.

The Promotion is the Key to Success

Successful websites, YouTube channels, and social network pages have one thing in common; they rank high in Google searches. And podcasts are no exception. You will have to know precisely what kind of audience is interested in your show. This way, you’ll make an effective promotion of your podcast. A podcast is about communication, and the reality is that you should always be aware of the latest trends in media and technology. Is there a tool that can help you with that task? In fact, there is, and it’s called an SEO tool.

What is an SEO Tool?

SEO stands for Search Engine Optimization. It is a number of techniques whose purpose is to reach a high rank in web searches. To achieve the best results, you should rely on a powerful, reliable, and versatile tool, such as the one you can find at https://www.wincher.com/, a platform that was developed to assist you in every step of your SEO building. The features of an SEO tool include:

  • Keyword research and performance tracking
  • Ranking alerts
  • Downloadable reports
  • The chance to keep track of the activity of your competitors

It’s a small investment, which will absolutely pay off in the long run.

Why is SEO Important?

Among the types of media that are used for marketing and advertising, the internet is probably the most cost-effective way to spread the word about your show. Suppose someone is searching for an answer to a specific question, advice about a product, or simply something entertaining. In that case, the first thing most web users do is reach for the Google bar and type some search words. That’s why, if you can detect the queries that people are most likely to use, the link to your podcast has more chances to end up in the first search results.

What Happens Next?

Once you have set your goals and know which keywords and categories will help you reach good results, write SEO-friendly content. This means that you will have to include some words or a set of words in the titles and descriptions of the episodes of your podcasts. As you know, success is achieved when you combine skills with commitment, so don’t wait for hundreds of listeners to become fans of your show overnight. But an SEO tool will certainly help to give your podcast the exposure that it deserves.